About ethicalDeal
ethicalDeal was born out of a mission of making green mainstream. We help people make greener choices for themselves and their family. Everyday we introduce our community to a healthy green alternative at up to 70% off. Discover organic food, green cleaners, natural skincare, eco-baby essentials and more! Our blog shares green living tips and healthy recipes. Join our community to start living a healthier greener lifestyle!
Annalea Krebs - Founder & CEO

A social entrepreneur, Annalea is a passionate individual whose mission to make green mainstream inspires those around her. She believes that business can be a powerful force for change, and loves companies that are built to make the world better.
Annalea recognized that the top 3 reasons preventing people from making greener choices were: they think they are too expensive, they don't know where to find them, and they don't know what to trust. For Annalea, ethicalDeal is the solution to this problem as people can trust ethicalDeal to find the best green products and can try them out at an introductory price.

