Recent Press

'5 Women Shaking Up Traditional Industries November 4, 2014

A new round of startups - founded, owned and run by women - is demonstrating that traditional industries like birth control or budget shopping can use updates. Their new takes on old business models are turning out to be game changers...

FOX Business

'The Anti-Groupon,' VT-Based Deals Site Eyes Expansion, But Can Local Scale? - September 22, 2014

When Gabrielle Kammerer, the founder of Tomgirl Juice Co. in Burlington, VT, launched her first daily deal with Localvore Today...


BC Business

Top 30 Under 30 winners for 2014 include Annalea Krebs, Founder and CEO of Ethico Solutions Inc. - March 27, 2014

Annalea Krebs says she’s lucky to run a business that "profits with purpose,"" and takes her sustainability mission as seriously as her desire to boost B.C.’s profile...


Tech Vibes

Under New Leadership, GrowLab Reveals First Four Startups of Spring 2014 Cohort - March 7, 2014

GrowLab today announced the first four startups so far selected to be part of its Spring 2014 cohort. They are BitLit, EthicalDeal, PrintToPeer, Spark CRM...


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Social Good Profile: ethicalDeal’s Annalea Krebs - January 3, 2014

I was hooked the moment I found ethicalDeal when I attended Make It! Vancouver a few years back and saw that there was a green, feel good deal buying site out there. Annalea Krebs is the Einstein behind ethicalDeal, which not only offers discounts that make it easy for people to “go green,” but also information via their blog, video product reviews, and food recipes.

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The Best Business Lesson I’ve Learned So Far: Annalea Krebs, August 12, 2013

When it comes to group-buying and daily-deal websites, names such as Groupon and LivingSocial are on most bargain-savvy buyers’ collective radar. But for consumers seeking online discounts on green products and services, is likely their first stop. 

Globe and Mail

Cross-border program gives women in tech a boost - June 4, 2013

TechWomen partnered EthicalDeal’s CEO Annalea Krebs with Yin L. Yin of Google Enterprise Partner Navagis. "In addition to providing me with her expertise, my mentor connected me to her network," Ms. Krebs says. "It's like I got six mentors in one."

Tech Vibes

TechWomen Canada Program Selects 21 Women-led Companies for Silicon Valley Visit - May 2, 2013

TechWomen Canada has announced the companies that have been accepted into the TechWomen Canada program in San Francisco, running May 13 to 16. TechWomen Canada is run by the Canadian Consulate and is focused on providing Canadian women leaders in the ICT sector an opportunity to expand both professional and business networks in Silicon Valley.


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Projecting Change Interview Series: Annalea Krebs - Founder of EthicalDeal- March 29, 2013

This episode of Projecting Change Interview Series, we speak with Annalea Krebs, a social entrepreneur and Founder of ethicalDeal. At a time where daily deal sites like Groupon are being criticized for their ‘fad-like’ business model, Kreb is staying strong and consistently GREEN!  The mission of her business is to make greener choices more accessible to the mainstream.


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Doing the right thing pays off for Vancouver daily deals firm - March 5, 2013

Annalea Krebs started her daily deals company two years ago when Groupon was still flying high. Today, as critics slam Groupon and the daily deal model as a fad whose time is up, Krebs and ethicalDeal are celebrating an online marketing award from Small Business B.C...

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Congratulations to the 2013 successful you winners! - March 3, 2013

The top small businesses in BC were announced last night as the winners of the annual Successful You Awards Contest, hosted by Small Business BC. The winners proved their excellence in six categories over 170 other BC businesses during the course of a rigorous five-month contest...

Vancouver Startup ethicalDeal Honoured with 'Best Online Marketer' Award - March 2, 2013

Vancouver-based eco-marketing company ethicalDeal has gone from a personal vision to a reality in two years as it was this week crowned the winner of Small Business B.C.'s best online marketer at the 10th annual Successful You Awards on Thursday...

Successful You Awards

Top 5 Finalists Small Business BC Successful You Awards

- January 29, 2013
Small Business BC and the Insurance Bureau of Canada are excited to present the 10th Annual Successful You Awards Top 5 Finalists! The excitement is building as we narrow down the finalists in search of BC’s best...

Ethical Deal Website Lets Consumers Shop Responsibly - November 29, 2012

You don’t really want to buy apples with a waxy film on them or eat a tomato drenched in pesticides. And that chemical-laden laundry detergent residue can’t really be good next to your skin nor the dish soap making your drinking glasses sparkling clean, but, alas, it’s so darn expensive to go green...

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Vancity Entrepreneurs: ethicalDeal - November 16, 2012 

Past features of mine have taken advantage of various new and promising startups in the GrowLab hub. This week, I focus on another developing hub closer to home, as our next entrepreneur happens to work right below me in a co-working space that Vancity Buzz and various other statups and companies work out of; The Network Hub. Meet ethicalDeal, the green version of Groupon...


ethicalDeal Vancouver Launches Grocery Deals - October 22, 2012

Discover GREENER choices for everyday living with ethicalDeal, a Vancouver based daily-deal site which showcases products that support healthy green living, and offers them at a reduced price so you can try them out! Their mission is to make green living accessible to everyone...


Looking for a Green Deal? - June 19, 2012

Canadian entrepreneur Annalea Krebs is on a mission to advance the green movement city by city across North America. Now she’s doing it one ‘daily deal’ at a time through her company, founded in November 2010 and based in Vancouver, British Columbia...

CTV News

Ethical Deal: Groupon for greenies - February 15, 2012

Owner Lovena Galyide credits her success to the online daily deal site called Ethical Deal, which generated enough new customers to turn her home business into a full fledged cafe and cooking school in mere months....

Globe Net

Do you consider yourself an ethical consumer? - February 14, 2012

Companies like, whose goal is to help the consumer discover choices that allow them to live a healthier and greener lifestyle, offers huge discounts on the greenest products in cities across Canada and the United States...


Groupon Green? How Sustainable Businesses Are Using Daily Deals - February 7, 2012

When EthicalDeal slashed prices on bamboo bedding from Shoo-Foo, it crashed the company’s e-commerce site and led to media coverage in the green community...

Times Colonist

Balancing business and the common good - January 18, 2012

Annalea Krebs is excited. Her business, ethicalDeal, recently received the Better Business Bureau Advancing Marketplace Trust award - not bad for an online company barely a year old. Krebs is the founder and CEO of the group-buying site that introduces consumers to socially responsible services and products. She has expanded operations to three Canadian cities and she's been able to do it while staying true to her values...


BBB Announces 2011 Torch Awards Recipients - October 27, 2011

The Better Business Bureau serving Mainland B.C. is pleased to announce the recipients of the 4th annual Torch Awards, which celebrates the achievements of businesses and individuals accomplishing great things in our community...

ethicalDeal Gives Group-Buying a Whole New Purpose - September 23, 2011

Annalea Krebs harnesses the power of group-buying to support the green movement. Social entrepreneurship is a company that uses the power of business to solve social and environmental problems, so says Annalea Krebs, Chief Ambassador of ethicalDeal. By harnessing the power of online group buying, Ms. Krebs developed a social venture to make green living accessible...


Ethical Ether - Website offers group buying deals - August, 2011

Consumers wanting to purchase local green products can now do so at a bargain. EthicalDeal, based in Vancouver and the only green daily-deal site in Canada, announced its Toronto launch in May...


This coupon site aims for green deals - July 5, 2011

Online coupon sites made their mark by being kind to your wallet. A pair of new Canadian sites are hoping to spread the kindness to retailers and the environment...

Best Green Deal Sites - How to Get Green Daily Deals on Eco Products and Services - June 6, 2011

Everyone loves a great deal. Whether it’s a gift card for your favorite restaurant, a discount for that new organic cotton sweater you’ve been dreaming about, or a freebie for participating in a survey...

Are Money-Saving Group Deal Sites Taking Up Too Much of Your Time? - May 15 5, 2011

A penny saved, they say, is a penny earned -- which certainly explains the popularity of group-buying websites. But they also say that time is money...

Greener Ideal

Groupon for Green Businesses: - May 15 5, 2011

Group buying has become a big trend in recent months, with websites like Groupon, Living Social and WagJag. However, there is a new group buying website called ethicalDeal that specializes in deals offered by local green business, making it even easier to find affordable green products or services near your home...

Four Daily Deal Sites That Are Better (for the World) than Groupon - April 12, 2011

It seems like a new daily deal site comes online just about every week, promising you 50 percent off of anything you can swipe a credit card at. All kinds of copycats are chasing Groupon's $15 billion tail. But getting discounts doesn't have to be all about teeth whitening and tapas.

The daily deal model can be a force for positive change, by sending a message about the buying power of conscious consumers...

Group-buying publicity like drinking from the fire hose - March 7, 2011

In this four-part series, we'll look at the group-buying landscape, and the opportunities and risks for small businesses...

2 Canadians included in Fast Company 25 Women-Run Startups to Watch list - February 23, 2011

Today on the Fast Company website Allyson Kapsin complied a list of 25 Women-Run Startups to Watch and not one, but two Canadians made the list...

25 Women-Run Startups to Watch - February 23, 2011

Think women don't launch startups? 1) You're not alone, and 2) Think again! Over the last couple of months there has been another round of women in tech and startup debates...

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