Our mission is to make green mainstream. Discover greener choices for everyday living with ethicalDeal as your guide! Get up to 70% off everyday green essentials like natural skincare, green cleaners, organic food, eco baby essentials and more! Learn more about our mission and philosophy and find green living tips and healthy recipes on our blog!
Annalea Krebs - Founder & CEO
A social entrepreneur, Annalea is a passionate individual whose mission to make green mainstream inspires those around her. Annalea recognized that the top 3 reasons preventing people from purchasing green products were: they think they are too expensive, they don't know where to find them, and they don't know what to trust. For Annalea, ethicalDeal is the solution to this problem as people can trust ethicalDeal to find the best green products and can try them out an introductory price.
Prior to founding ethicalDeal, Annalea managed the marketing for various social enterprises and green businesses including: TheChange.com, Values-Based Business Network, and Organic Islands Festival. She believes that business can be a powerful force for change, and loves companies that are built to make the world better.