Ethical sportswear is showing up more and more on athletes, and for good reason. By ethicalDeal Marketing Coordinator Meg Orlinski.
photo of a Paralympic Military Athlete by Official U.S. Navy Imagery
The Paralympics are only two days away from closing. A few olympic uniforms were eco friendly, and from companies you wouldn’t expect!
- The London 2012 Games Maker Polo shirt is made out of 100% recycled polyester.
- Kenyan Marathon world champion Abei Kirui wore a Nike uniform made out of recycled plastic bottles and the waterless dyeing technology of DyeCoo Textile Systems Inc. On average, textile dyeing uses an estimated 100-150 litres of water to process 1 kg of textile material. Wow! Nike is also currently the largest buyer of organic cotton worldwide. Who knew?
- Surprisingly, MacDonald’s UK launched an eco-friendly, “closed-loop” uniform for the Olympic and Paralympic games. It was Mad Men themed and they partnered with eco-pioneer company Worn Again to tackle the sourcing process. This fall it will distribute 87,500 uniforms across the UK.
Surprisingly, that’s all we could find for sustainable athletic uniforms. This is a bit disapointing, because we all know nasty chemicals are just that – nasty.
Image from Beautyideas.com 
