by ethicalDeal guest blogger Brittany Eidsness, RHN

(photo by laughingmonk)
I’m glad I paid some attention to that Brain and Behaviour class I took as a student at UBC, because more and more it occurs to me just how fundamental our thought process is to the way we treat our bodies.
All of us want to do better for ourselves – to eat better, to exercise more – but often we don’t and then again sometimes we do.
Stay with me, I think this is how it goes.
Some days we experience a surge of motivation. “I CAN do this. I WILL do this.” We jump aboard something: a class, a boot camp, a diet, a cleanse – whatever comes our way first. Go us!
But then something happens. We lose the drive that initially got us fired up. Maybe we missed a class, had a late night binge on something from the forbidden list, or looked in the mirror and threw in the towel.
Now we’ve failed. Our self esteem plummets and we’re back at square one looking for the next fix. It’s a cycle that the health industry thrives on and our soul crumbles with.
So what can we do to get off this motivated today, demoralized tomorrow merry-go-round?





