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Introducing SocialNature!

A new way to try Greener Choices, for Free!

Dear ethicalShoppers,

We’re proud to share with you our newest offering, SocialNature – a site that allows you to try greener choices for FREE in exchange for sharing a product review on social media.

Sign-up to try everyday green essentials like healthy snacks, organic skincare, supplements, gluten-free cereal, and vegan chocolate (yes … it’s an everyday essential). And then share what you love with your friends, fans and followers!

As an ethicalDeal customer, you’ll get preferred access to SocialNature campaigns if you sign-up with this special link.

Through the power of word-of-mouth and social media we can influence millions of people to make greener choices and achieve our mission of making green mainstream! Want to learn more about how SocialNature evolved from ethicalDeal?  Get the scoop here >>

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Top 5 Smoothies to Kickstart the New Year!

Heathy, green, organic smoothies to get your day started right in the new year!

What better way to start your day than a serious blast of vitamins, minerals and anti-oxidants? If you have a blender, you have access to a universe of nutrient-packed smoothie options. Smoothies are an amazing zinger if you are feeling a bit sluggish, need a quick meal on the run,  or want something to help you cleanse the system – just add all ingredients together and blend until smooth!  Read below for the Top 5 Smoothies to Kickstart the New Year!

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Vegan, Gluten-Free, Nut-Free, Triple Chocolate Easter Egg Cake Pops Recipe

It’s Easter and eggs are everywhere! But what about our vegan friends who want to indulge in egg-free deliciousness this holiday weekend?

Pure Patisserie has the perfect vegan gluten free triple chocolate cake pop recipe that is sure to be a holiday hit! And guess what? You can have your cake and eat it too because they are shaped like little eggs! Yum …

Vegan Chocolate, Gluten Free, Easter Egg Cake Pops


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Greener Choices Blog Series: Make Old Clothes New Clothes!

Due to popular demand, we are running a series of blog posts based on our recent 30 Days of Greener Choices Challenge! Today’s is Day 12…

One of the themes we examined in our challenge was, “Green your Style,” looking at ways to make our clothing more sustainable and eco friendly. From farmers markets and strolls in the park, to drinks on the town and arts and culture events, we have a lot of chances to show that the colour of any season is always green!


We all have them, clothes in our closet that we don’t wear, don’t give away, or just aren’t sure what to do with. That sweater that itches too much, or does fit right can be transformed into your very own circle scarf – no sewing required! The sleeves can be made into cute boot socks too! You can also turn an old t-shirt into a cute workout tank without sewing a stitch! Feeling ambitious? Handy with a needle and thread? Why not try a DIY military top refashion, or try your hand at making some chic sandals? You can also check out 10 DIY fashion projects, here!


Transforming your old clothes to new clothes is a greener choice that we love for many reasons. Firstly, did you know that cotton is one of the most polluting crops on the planet? Cotton soaks up 10% of the world’s pesticides and 25% of its insecticides. Leather tanneries are also behind some of the worst cases of groundwater pollution in India’s history, spilling arsenic, mercury, lead, and hexavalent chromium into local water supplies. Finally, synthetic fabrics can be harmful too. Nylon manufacturing creates nitrous oxide, a greenhouse gas 300 times more potent than Carbon Dioxide, and polyester manufacturing is also very chemical and water intensive.


This infographic is a also great visual guide on how eco-fashion is becoming more mainstream!



Photo credit Bamboo Ki

If you’re looking for an investment piece, and in the market for buying something new – take a look at the sustainable fashion on Do you have a favourite source for sustainable fashion?

There are many other ways to green your style and tons more environmental benefits for our planet. What will you do to recycle your clothes? Do you have a success story from a DIY project or piece of advice to share? Comment below and let us know how you’re greening your fashion!